On JCrew

I find myself being particularly drawn to JCrew. One day I spent some time trying to determine the reason for this and have decided that along with my enthusiastic adoration of their classic styles, that it's really their marketing that keeps me hooked. I noticed this when one day as I was perusing their shoe selections I came across some ballet flats. The color: Roasted Pumpkin. I felt my heart jump up. What a wonderful color! In that moment I was fully convinced that I wanted to walk around in Roasted Pumpkins, and that $138 for a pair of them was a reasonable price for the joy that they would bring me.

As I continued to look I saw different items with colors like Windsor Blue, Randolph Stripe, Leaf, Hartsdale Gingham, Craymore Tartan, Rivington, Riveira, Lime Zest. Sign me up. With names like that who can resist? I could walk the streets of Cambridge in a double-cloth boulevard coat, color whipering pine and feel like I belong there. I decided that these distinguished yet imaginative names created images in my mind of crisp autums in an established town - traditional and educated. And I found that very appealing. So brown herringbone driving caps off to you, JCrew. You know your audience.